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Principles and Practice of Marketing (David Jobber, Fiona Ellis-Chadwick) → Обява 40542751
Principles and Practice of Marketing (David Jobber, Fiona Ellis-Chadwick)
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Бизнес и Икономика
🔥 Заглавие: Principles and Practice of Marketing (David Jobber, Fiona Ellis-Chadwick; 2016)
🏷️ Цена: 60лв
🍀 Състояние: Отлично (с изключение на две гънки на гърба на корицата)
📔 Описание: The fully updated eighth edition of Principles and Practice of Marketingcontinues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.
Find out:
· How the bandwagon effect has contributed to the success of online group buying
· How IKEA delivers sustainable cotton and timber products to millions of customers
· How social marketing is combatting an obesity crisis
· How the relaunch of Netto became a case of fighter branding
· How crowdsourcing is evolving advertising
· How Abercrombie & Fitch’s store environment could be heading it into the dark
Key Features:
· A brand new chapter on Relationship Marketing
· Newly updated structure to focus on the importance of Customer Value
· Fully updated to cover the latest technologies and digital developments
· New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon
· 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney).
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В Bazar.BG от 29 юни 2018г.
Последно активен днес в 01:20 ч.
В Bazar.BG от 29 юни 2018г.
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