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These are just some of the questions Malcolm Gladwell addresses in this provocative new work, which revisits the phenomenon of social epidemics and examines the ways in which we have learned to tinker with and shape the spread of ideas, viruses, and trends—sometimes with great success, sometimes with disastrous consequences.
Gladwell shows that—whether in neighborhoods, schools, zoos, or conference rooms—today’s epidemics are turbocharged versions of their earlier counterparts, and we are more tempted than ever to try to manipulate tipping points for our own ends. Yet these efforts often come at a cost, creating difficult tradeoffs and unexpected dilemmas. Above all, we must recognize our responsibility—as individuals and as a society—to take tipping points seriously if we want to change our world for the better. With this thought-provoking new book, his most personal yet, Gladwell gives us the insights we need to meet these challenges in innovative ways.
What does the heartbreaking fate of the cheetah tell us about the way we raise our children?
Why do elite universities care so much about sports?
What is the Magic Third, and what does it mean for racial harmony?
Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis.
With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of the modern world. It's time we took tipping points seriously.
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